WL-0009 · Growth · release Pricing refresh
Change pricing page layout
AcceptedCaptured from Pricing page redesign frame
Why
User recordings showed that visitors understood the product but missed the difference between plans. The team changed the page into three clear cards with a comparison table below.
Alternatives considered
Only change the copy
Rejected because confusion came from plan structure and visual hierarchy, not only wording.
Add a pricing calculator first
Rejected because it added complexity before the team validated basic plan clarity.
Evidence
Figma: Pricing page v3 designMetric: Plan comparison scroll-depth reportExperiment: Pricing cards A/B test
What happened after release
MixedConversion review · Jun 2, 2026
Free-to-paid clicks improved by 8%, but enterprise demo requests stayed flat. The team decided to test stronger enterprise proof points next.